Keeping your Blog Topical

Keeping your blog topicalThe great thing about blogging is that there is no end to the topics that you can write about. 

However, staying on top of your market and keeping things fresh and relevant are a good idea, too.  So, as you’re listening to the radio, watching the evening news or following your social networking sites, keep your ears and eyes peeled for news that would interest your readers.

Another helpful (and free) source for current news is Google Alerts.  There is a similar paid source called Giga Alert.  Both will email you when topical…

How do you handle copyright infringement?

copyright-infringement-graphicI was checking our website statistics this morning and see all kinds of traffic from China, France, Russia, Ukraine and the United Kingdom.  We get plenty of traffic from the States, too, but I always find it rather fascinating we get so much international traffic.  Of course, much of this traffic is likely from wanna-be-hackers (though we’ve reduced that dramatically by implementing a series of plugins that has cut down bot attacks by 99%). 

These visitors are also prone to scraping our content, which I suppose I should take as a sign of flattery?  Not…

10 Tips to Help Get Your Emails Opened

If your company is doing any kind of email marketing (and if you don’t, why not?), make sure you follow these basic steps to help improve your open rate plus a few other tips:

  1. 10-tips-open-email-imageYou can control the display name in most email clients. Be sure it’s a name people are familiar with. Keep it professional. It’s OK to use upper and lower case for this purpose.
  2. Along with the display name, the email address associated with the account will be displayed. Again, make sure this is something that will instill trust and make the person want to open the…

Basic Email Etiquette – Use the BCC Field

Yesterday I and about 100+ other people received an email from an unknown sender (she’d scraped our names from a database); our email addresses were clearly visible in the CC field.  It’s pretty SOP that when sending a large email, to protect your database and your contact’s privacy, you use the BCC field and send the email to yourself. 

In turn, several of the responders did a reply ALL and said remove me from this list.  One person even went to the extent to write “please do not use the reply ALL” feature when responding to…

Contact Us

Webeze, LLC
6803 E. Main Street
Unit 2212
Scottsdale, AZ 85251
Tel: 480-862-7600
Fax: 480-452-0965