Advertising is What You Say About Yourself.
PR is What Others Say About You.
Which is more believable?
Your customers and prospects form an opinion about your company
and its services from what they see and read in the media and what they hear
from their friends and associates.
A good public relations program makes sure “the buzz” on the street and in the press reflects what you’d say about yourself.
Public relations doesn’t have to be expensive.
There are many affordable PR projects that can get your name in the news and build credibility for your company. For example, we’ll help you:
- Announce a new company, product, or service. We can write the release, post it on your web site’s NEWS page and increase your search engine ranking by sending it to a wire service.
- Write a letter to the editor on an issue important to your industry. This will increase name recognition for your company and position you as an authority.
- Come up with a list of speaking opportunities and write the speech. Speaking at industry events can be one of the most powerful tactics in your PR program.
- Promote your events. If you set up a community fundraiser, donate your time to a worthy cause, sponsor a company promotion tied to a newsworthy topic, or anything that shows you are a good corporate citizen, that’s news.
- Ensure that the NEWS section on your web site is editor-friendly.
The only bad publicity is no publicity at all.
There are hundreds of opportunities you can use to influence prospects and promote your good name. Contact us today and we’ll develop a PR program that meets your needs and your budget.
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