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There’s quite a buzz about the new Google Mobile Search algorithm that is scheduled to launch April 21st. In a nutshell, when someone uses their mobile phone to perform a Google search, only websites that are Mobile Friendly will appear in the search results.
If capturing Google traffic to your website from mobile users is important to you and your business, I encourage you to read on.
What is Mobile Friendly? It’s typically a pared down version of your existing WordPress website, displaying only the most necessary information such as Location, Services, and basic Contact functions including “Click to Call” and “Click to Email.” And a link to view your full site. This simple page lets people access your key information without having to scan through numerous pages present in your current website.
Another term sometimes confused with Mobile Friendly is Mobile Responsive. A Mobile Responsive site will automatically change the content that is displayed based on the device the website is being viewed on as well as the orientation.
Check your analytics. If a large percentage of your traffic comes from mobile phones, you can’t afford to ignore these changes. For example, we found that 11% of the traffic to web-eze.com comes from mobile phones. While we do have the plugin installed on our website that will display a Mobile Friendly result for users landing on the home page, all other pages of our website won’t appear in the mobile results. So we’re planning to do a redesign of our website so that it is both Mobile Friendly and Mobile Responsive (yes, we want both).
If most of your search traffic comes from desktop PCs, laptops or tablets, you may not need to be concerned with these new developments. But, if you can capture at least a small amount of traffic by having a Mobile Friendly home page, I would give that some thought and consider our 50% discounted offer above.
*When you perform a search in the Google Mobile Friendly toolbar, the result may look different than what people will actually see. What is important is that you get the “Awesome, Your Site is Mobile Friendly” kudos from Google.
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Scottsdale, AZ 85251