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Understanding Google Analytics - A Video Presentation

Published On 07-22-2010 , 5:36 PM

 Great!  You've got a brand spanking new website...but how do you begin to measure it's success?  A fun and free way is to take advantage of Google Analytics.  Once you've signed up for an account and popped a bit of code into your site (most easily done through an include so you only have to enter in once), you'll soon be able to learn where you site traffic coming from, what search words and phrases brought people to your site, and a host of other important information. 

Let's start by reviewing what information can be gleaned once you're logged in and how to customize your settings to your own personal preferences.  The following video is a great place to start!

 



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Twitter Squatting

Published On 05-01-2009 , 1:47 PM

Remember domain name squatting where it seemed (and still does) that every good domain name was taken?  And they were purchased not for creating websites but merely to stop someone else from purchasing them and then later selling them for an exorbitant rate. 

For example, a client of mine recently paid $800 for a domain name (the same one the original owner bought for $10).  Granted, in this example, it was not a bad financial move and it's now more than paid for itself thanks to the traffic and ultimate business he gets from the site.

Fast forward to Twitter (the social networking tool gone mad).  The unscrupulous squatters are at it again, snaring up all the user names they can think of in hopes of selling them for profit.  All I can suggest to you is that you reserve, at a minimum, your name and your company name else someone else can own these and make posts that could be harmful to your reputation or try to extort money from you to become the rightful owner. 

I do believe the folks behind Twitter, when told of a situation where someone reserved a name that does not "rightfully" belong to them, may consider transferring ownership.  Worth contacting them if this happens to you. 



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The Case of the Missing Spell Checker

Published On 04-16-2009 , 4:20 PM

Ever since I upgraded to Office 2007, the spell check feature in Outlook and Word stopped working.  I spell good enough (although my grammer could use a little work) but I have come to rely on this tool considerably.  Well, after sending out one too many typo-filled emails, I started scouring the web for a cure.  Voilà! 

Use at your own risk but it worked for me and I am happily sending my emails typo-free!

  • Click on Start
  • Click on Run
  • Type regedit and click OK
  • Expand HKey_Current_User -> Software -> Microsoft -> Shared Tools -> Proofing
  • Rename the folder 1.0 to old1.0
  • Restart Microsoft Word


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