Internet Marketing & Sales Articles
Our growing list of marketing and sales related articles is geared towards one thing – YOU. Authors range from the President of Webeze (that’s me) to contributions from all kinds of experts that want to help you maximize your online presence. Our latest articles are listed below or if you’re interested in a particular topic, simply use the menu on the right.
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|Surviving Tough Economic Times|
|Published on September 06, 2008||
Marketing Your Business in a Tough Economy
It’s no secret that many businesses, especially small businesses, are feeling the pinch of our challenging economy right now. And during these lean times, it’s understandable that a business owner will try to seek out as many ways as possible to cut back on expenses. But cutting down the wrong expenses could jeopardize the sustainability of the business.
I see it happen all too often, unfortunately. The first thing a small business owner cuts back on is their marketing or advertising expenses. The very thing that BRINGS them business is the first line item that is slashed. These marketing/advertising dollars are often viewed as “extra” expenses. In reality, these expenses should be part of an overall marketing budget so that there is never a need to cut these activities during times of attrition.
Instead, think of other ways you might be able to reduce expenses. This could be as simple as cutting back on office supplies, planning your sales calls to reduce gas consumption, even reducing the number of Starbuck® coffees you purchase each week. It all ads up, but in the end, you’ve cut back on non-revenue generating expenses/activities and let your marketing dollars continue to work hard for you.
So while your competitors are dropping off the face of the earth, your company continues to have a strong presence, using your marketing ingenuity to find new ways to attract and retain customers.
Besides your marketing budget, there are some expenses that should never be cut, tempting as it may seem. These include insurance (business and health) and an ongoing investment in growing your business and gaining recognition (sales calls, training/education, attending Chamber meetings/mixers, staying involved in your community, and volunteering your time, to name a few).
My mother used to say, “don’t cut off your nose to spite your face.” We can translate that in many ways, but for today’s purpose I suggest it means “don’t sabotage your past marketing efforts to save a few dollars. You’ll pay for it later in the form of fewer clients and fewer sales.”
About the Author:
Kelley Rao is the President of Webeze, a website development and Internet marketing firm. In business since 1999, Webeze creates professional websites and online marketing plans for small to medium-size companies who are interested in an effective online presentation. Emphasizing ease of use and focusing on the end-user experience, Webeze strives to not only build websites that attract high quality, targeted traffic; but also convert that traffic into clients.