June 06, 2010
We asked our guest contributor, Brenda Galloway of Write Essentials, what advice she would give businesses that were currently struggling in this rocky economy. She pointed us to this article she wrote a short while ago and we hope you will read and take heed! It's time for a little marketing shake-up!
May 02, 2007
What's the difference between a successful small business and a struggling one? You can take two service-based businesses that by all appearances are exactly the same. They provide the exact same service with the same level of experience and professionalism. Yet one business is very successful and the other struggles to keep the doors open.
April 04, 2007
The typical marketing brochure doesn't demonstrate how your firm is different - create a suite of education based materials and stand out from the competition.
November 12, 2006
Are you making the same marketing mistakes almost everyone else is making? When you're working hard to provide your services to clients you've got one big problem: You're typically an expert at the service you provide, not marketing to consistently attract your best prospects and clients. So that means when you do any marketing you're likely making some mistakes. Some of the mistakes are small, but some of them are major. They could be costing you thousands of dollars in business.
September 22, 2006
Are you networking to build and grow your business? With practice, anyone can master the art of business networking. But are you ready to leverage the collaborative power of networking to take your business to a whole new level?
June 25, 2006
Are you leveraging what you know to attract more clients? As an expert in your field, you get paid for what you know and for your ability to apply what you know. People hire you to help them solve their problems, issues, and challenges and to learn how they can improve their business situation.
May 18, 2006
In my last ezine, I gave you five keys to begin creating your own continuous referral flow. In this edition, I want to talk more about how you can take your referral marketing to a whole new level.
May 10, 2006
Referral marketing is the most profitable kind of marketing there is. For as long as there has been small business, owners and service providers have been talking about referral marketing. Most small businesses point to referrals as their primary source of business. It just doesn't happen consistently enough to generate all the clients a small business can handle.
April 19, 2006
Do you know what the next big idea is in small business marketing? At the risk of turning you off from not reading the rest of this article - you won't find the answer here. This ezine issue is not about revealing the next big thing in marketing.
April 07, 2006
What are your thoughts about marketing and how it's supposed to work? Do you have to be a marketing guru to get great marketing results? Do you think it takes some kind of special talent or gift of persuasion to convince prospects to do business with you?
March 28, 2006
Packaging will help your marketing stand out from the crowd. It can help you add more perceived value, increase fees, and attract more business. Packaging for a service business - what does that mean anyway?
March 10, 2006
Without a doubt, the most powerful way to grow your small business and improve your marketing results is to serve a specific niche. I'm sure I'm not the first person who has told you to define a niche, but have you taken the plunge yet?
February 09, 2006
In your business, you may not always get what you plan. But when you don't plan, you almost certainly won't end up getting what you want.
January 17, 2006
I hope you're as excited for the upcoming year as I am. Time again for those New Year's Resolutions. Are you making them again this year? Or, are you like some I've talked to who say you're going to skip making them so you don't have to break them again. So what's it going to be this year - loose weight, get in shape, improve some of your relationships, take some more time off and actually take a vacation this year?
June 19, 2005
Investing time, effort, and money into developing a web site to promote your business is just the beginning. To grow your business and increase revenues, you'll need to implement creative and effective marketing strategies.
June 19, 2005
So, just what is "marketing?" In simple terms, marketing is whatever you say and whatever you do that makes your target audience want to listen to you, and ultimately buy from you. But there's a big difference between "tactical marketing" and " strategic marketing".
June 19, 2005
In our last issue we talked about the difference between Tactical and Strategic Marketing. Here's a quick recap of what these terms mean and why you absolutely, positively MUST have a strategic marketing plan in place to succeed in your business!
June 19, 2005
In order to increase sales and help your business succeed, you need to put your name in the minds of customers. You need to create a relationship with them so that the next time they need products or services like yours, you’re the first one they think of.
June 19, 2005
Newsgroups have an estimated 10 million participants discussing over 10 thousand topics. Becoming involved with a newsgroup can be a wonderful way to promote your business. In this issue, we'll explore the opportunities and the ways to take advantage of marketing in newsgroups
April 05, 2005
There is not a better more proven marketing strategy on earth that attracts more customers' attention than the offering of something for nothing! Just including the word "free" in your advertisements and promotional materials can start the salivation process for most potential customers.