Internet Marketing & Sales Articles
Our growing list of marketing and sales related articles is geared towards one thing – YOU. Authors range from the President of Webeze (that’s me) to contributions from all kinds of experts that want to help you maximize your online presence. Our latest articles are listed below or if you’re interested in a particular topic, simply use the menu on the right.
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March 19, 2009
My folks were recent victims of a scam involving an unscrupulous company that preys on seniors and other vulnerable people. This company promised to clean their air ducts and also offered an air duct sanitization service (which doesn't exist) for a fee of around $169. My folks let me know that their work was complete but that mold was found in the air ducts. A return trip in 6 months would be needed for a fee of around $350.
February 11, 2009
Last week I was doing some research on Keyword Tools and besides the standard WordTracker and Trellion, I came across what looked to be a pretty good product. I’m not going to name it here because, #1, it wasn’t a very good product and #2, my experience trying to get a refund left an even nastier taste in my mouth. Let me back up just a bit.
January 14, 2009
We’ve all been there. Whether it’s how to use a new software program or trying to figure out why your email stopped working, at some point in time we all need to contact a company and ask for support.
August 20, 2008
At the time of this writing, there are approximately 125 days left before Christmas. That may seem like a long ways off, but as we all know, these days can fly by faster than Santa can say Ho Ho Ho! For many of us, our businesses are impacted by the Christmas holiday, so it’s prudent to start planning ahead.
August 07, 2007
Knowing exactly what your clients and prospects are thinking is a big part of the marketing game. Often times small business owners think they know their customers want, but assumption is primary tool of choice drawing these conclusions.
April 29, 2007
Most of the websites that we build try to engage the site visitors enough so that they will either download a free report, sign up for a newsletter or request more information on any number of topics. The whole purpose of this, besides being a provider of quality content, is to capture the visitor's email address so that we may send targeted email messages to them and, over time, hopefully convert the prospect into a client.
February 12, 2007
With Valentine’s Day just around the corner, you have surely sensed that love is in the air. When it comes to Valentine’s Day, we tend to forget that some of the most vital elements of the occasion do not just apply to our personal relationships; they are also suited to our business transactions. Here are some ideas on ways to maintain that important “love” relationship with your clients.
August 24, 2006
Here's a little marketing puzzle for you: The owner of a carwash wants to increase business and decides on this straightforward plan: He has classy fliers printed up and hires teenagers to put the fliers on every dirty car in every parking lot for miles around. The teens put out thousands of fliers, but after a brief blip, business is right back to where it was before the fliers. What went wrong?
July 07, 2006
Do you know what it is that your clients value most from your services? If you knew the answer to this question would it change the way you're marketing your small business? If you knew what your clients wanted from a business like yours more than anything in the world, it sure seems like it would make marketing a whole lot easier.
June 19, 2005
You have a favorite auto mechanic, grocery store, car wash, and retail store. If you're Web shopper yourself, you even have sites that you have grown to trust and those you stay as far away from as possible.
June 19, 2005
Just what is a perfect client? For each of our businesses there will be a different answer. If you can define what key elements YOUR perfect client has, you can be more effective in your marketing efforts.
June 19, 2005
Last month our featured article explained how to find your perfect client. Define a perfect client’s traits and target other clients that fit this “mold”.